A PREMIUM BUYING EXPERIENCE
Low Price Guarantee and Free 7-Day Returns
Top-Rated Dealership within 100 Miles
All Vehicles are Certified to the Highest Quality Standards
Engine 6 Auto is a fake luxury car dealership located in Lawrence, KS. This block of text would serve as SEO content to help search engines know that the website's purpose is to list luxury vehicles online for sale and to connect prospective buyers (and those needing luxury vehicle service) to the dealership. A web developer may choose to move this block of text to its own section or container, as SEO experts would probably advise to place this block of text beneath a relevant H1 like "Luxury Vehicle Sales and Service in City, ST".
Personally, I don't think that these sort of overt SEO practices yield much rank advantage for the website. In my experience, Semantic Search's evolution and other content on the site produce more than enough information for search engines to determine the site's classification and content relevance to a particular query. Instead of trying to "trick" a search engine to place a site higher in results by including common queries as exact-match terms inside of Headings, a website or company is better served by creating quality, relevant, useful content with decent frequency and certainly with some regularity. There is no secret. Content is king.
FEATURED LUXURY VEHICLE SPECIALS